Handbook of Media Economics, vol 1A (Handbooks in Economics) 1st Edition

Handbook of Media Economics, vol 1A
by Simon P. Anderson



 

Category: Business and Moneys
Format : Retail PDF
Sampel PDF : https://app.box.com/s/9u1r2jt7ts91tma54bumsqbhg44mqprm
Harga : Rp 100.000 , bisa dibandingkan dengan harga paperback 100 $an
Publisher: North Holland; 1 edition (January 28, 2016)
Language: English
Size : 8 MB PDF Publisher | Pagination and Annotated
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Summary :

Handbook of Media Economics provides valuable information on a unique field that has its own theories, evidence, and policies. Understanding the media is important for society, and while new technologies are altering the media, they are also affecting our understanding of their economics.
The book spans the large scope of media economics, simultaneously offering in-depth analysis of particular topics, including the economics of why media are important, how media work (including financing sources, institutional settings, and regulation), what determines media content (including media bias), and the effects of new technologies. The book provides a powerful introduction for those interested in starting research in media economics.

• Helps academic and non-academic economists understand recent rapid changes in theoretical and empirical advances, in structural empirical methods, and in the media industry's connection with the democratic process
• Presents the only detailed summary of media economics that emphasizes political economy, merger policy, and competition policy
• Pays special attention to the economic influences of the Internet, including developments in social media, user-generated content, and advertising, as well as the Internet's effects on newspapers, radio, and television

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