Series: Frankfurter Forschungen Zu Sudostasien (Book 6)
Hardcover: 202 pages
Publisher: Harrassowitz Verlag (January 2, 2011)
Language: English
ISBN-10: 3447063912
ISBN-13: 978-3447063913
Description :
In "Bahasa Reformasi," Arndt Graf analyzes the political rhetoric of
post-Suharto Indonesia from the first wave of major protests against the
Suharto government in 1997 to the Wahid presidency in 1999-2001. In
this period, New Order types of political communication were challenged
by grassroots supporters of the "reformasi" movement with their own
aspirations and modes of expressions. However, due to the structure of
the newly liberalized political market, such grassroots aspirations were
soon to be 'expressed', 'represented', and finally 'reformulated' by
increasingly professional politicians. In their version of "bahasa
reformasi" (political rhetoric resonating the "reformasi" aspirations),
concepts of Political Marketing soon began to play a role. As the
"reformasi" period went on from protests against the New Order regime in
1997-1998 to campaigning for the parliament and the presidential
elections in 1999, an even more advanced level of professional political
rhetoric could be observed, where keywords and humor were employed with
great sophistication.
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