The goal of Thomas and Maurice's Managerial Economics is to teach
students the economic way of thinking about business decision and
strategy. This edition continues to develop critical thinking skills
and provides students with a logical way of analysing both the routine
decisions of managing the daily operations of a business as well as the
longer-run strategic plans that seek to manipulate the actions and
reactions of rival firms.
Managerial Economics is a
self-contained textbook that requires no previous training in economics.
While maintaining a rigorous style, this book is designed to be one of
the most accessible books in managerial economics from which to teach
and learn because of its clarity of presentation and strong end of
chapter problems. Rather than parading students quickly through every
interesting or new topic in microeconomics and industrial organization,
this 12th edition instead carefully develops and applies the most useful
concepts for business decision making and strategic planning.
- Series: The Mcgraw-Hill Economics Series
- Hardcover: 736 pages
- Publisher: McGraw-Hill Education; 12 edition (September 22, 2015)
- Language: English
- ISBN-10: 0078021901
- ISBN-13: 978-0078021909
- Format : PDF
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